You have the power to support healthy futures and equal rights for all with three iconic shades of M·A·C VIVA GLAM Lipstick that give back 100%.

WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK 100% TO SUPPORT
HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL
Let’s break it down: When you spend HK$200 on a VIVA GLAM Lipstick, we donate $22 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.
JOIN THE VIVA GLAM MOVEMENT
OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!
While great progress has been made in the global response to HIV/AIDS, women, children and the LGBTQIA+ community
continue to be disproportionately affected by the epidemic. Let’s keep GLAMMING. Let’s keep GIVING.

CHANGING LIVES SINCE ’94
When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
OVER
9,713 GRANTS
GIVEN TO 1,818
ORGANIZATIONS
IN 92 COUNTRIESOVER $500,000,000
RAISED
GLOBALLY –
AND COUNTING!OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLD

LEARN MORE ABOUT OUR MISSION
EMPOWERING WOMEN & GIRLS
M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.
SUPPORTING THE LGBTQIA+ COMMUNITY
M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.
FIGHTING HIV/AIDS
M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.
29 YEARS OF
GIVING A GLAM!

SEE
OUR
HISTORY
The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.