Discover a new standard of makeup performance and skin health with the Art of Primer in radiant, tone-up and matte that multitask for all the makeup looks you ever dreamed of. All powered by good-for-skin ingredients for effortless makeup application and long-term skin health and protective canvas that improves the quality of wear of face makeup in formulas to suit all your skin’s needs.

High-performance primers powered with skin-loving ingredients
for the best makeup of your life.

ADD TO BAG

EXPLORE THE HIGH-PERFORMANCE PRIMERS WITH SKIN-LOVING INGREDIENTS

Discover our most advanced line-up of primers to date, in radiant, tone-up and matte finishes, developed for all your skin needs for the makeup you love.

ADD TO BAG

FIND YOUR PARTNER IN PRIME

Meet your perfect primer to help you achieve your unique skin goals.

FOR AN EVEN +
GLOWING
LOOK, TRY

Lightful C + Coral Grass
Tinted Primer SPF 45 / PA++++

HK$390

BENEFITS

Immediately evens skin tone and hydrates

Blurs the appearance of fine, dry lines

Provides broad-spectrum UVA/UVB protection

FINISH

Rosy Glow

SKIN TYPE

Ideal for all skin types

FOR A RADIANT +
HYDRATED
LOOK, TRY

STUDIO RADIANCE MOISTURIZING +
ILLUMINATING SILKY PRIMER

HK$360

BENEFITS

Provides immediate and all-day moisture and radiance

Preps skin for smooth makeup application

Instantly soothes skin through hydration

FINISH

Soft Radiant

SKIN TYPE

Ideal for normal to dry skin

FOR A MATTE +
VELVETY
LOOK, TRY

STUDIO FIX MATTIFINE
12HR SHINE-CONTROL PRIMER

HK$390

BENEFITS

Controls oil and shine for up to 12 hours

Reduces the appearance of pores for up to 8 hours

Immediately mattifies skin

FINISH

Matte

SKIN TYPE

Ideal for normal to oily skin